I love coffee. No doubt about it. And good thing too, since I own a coffee company, Deep Blue Coffee Company. One of the true joys of owning this company is being able to share what I feel are incredible coffee blends with other people. And many of these people are my fishing customers. I provide hot coffee for every fishing trip that both of my guide companies operate—Traverse City Bass Guide Service and Manistee River Salmon Guide Service. Not only does this allow customers to have a great cup of coffee to begin each fishing day, it provides crucial feedback to me in terms of possible blend refinements and new ways to grow.