There were a few reasons why I decided to start my coffee company, Deep Blue Coffee Company. First and foremost, I love coffee. Or maybe a better way to phrase it is that I need coffee. A lot. And I do happen to love it. In my opinion, there’s no bigger letdown to start a day than to have a lousy cup of coffee. A great cup of coffee, on the other hand, can start the day off just right!
In my life, I’ve been tremendously fortunate, and have been able to fish all over this wonderful country that we live in. And not just fish in tremendous places, but to share that experience with my brother as we filmed a television show spanning my culinary career and my fishing.
One thing that always came up, no matter our location, was that of coffee. In a new and strange town, where could we get a good cup of coffee? Finding a nice coffee house wasn’t usually a problem, but since we were fishing, we were often out on the water well before the coffee houses opened for business. Sure, fast food places have coffee, but that’s not very good, and in many of the towns that we were visiting, this fast food option wasn’t even a choice. Those dinky coffee machines in hotel rooms just wouldn’t suffice, either, not to mention that the coffee itself is always stale and rancid tasting. I even considered buying and travelling with my own coffee maker.
So my thinking was, as I guide every day with my Traverse City Bass Guide Service, why not offer customers the coffee that I’d be happy to drink in my own home. After nearly 6 weeks of testing, tasting and refining working with a local master coffee roaster, the Traverse City Bass Blend was born, and along with it, a viable coffee option to begin each and every guide day. And best of all is the fact that customers can now worry about getting to the boat ramp and not worry about having a quality cup of coffee in a new town.